Step and Repeat Toronto

Step and Repeat Toronto is a production of Kick Ass Media which is large format Toronto based printer and print frame supplier that specializes in Red Carpet Step & Repeats. We are the largest Step and Repeat wholesaler and retailer in the area for our selection of promotion print materials and frames. Our production space is Scarborough and our pick-up location is at 412 Roncesvalles Ave. On most orders we print and ship direct using local couriers. Our Step and Repeat’s are available on either telescopic or expand hardware and can be finished using either fabric or vinyl. We are the choice supplier for Step and Repeats for Toronto’s top PR firms and Events.

As a company we, as it were, fell into doing Red Carpet themed Step and Repeats for wedding’s on account of requests for them. Step and Repeats normally are covered in corporate logo’s and as such it is rather strange from a design perspective to switch to a much more intimate gear. Wedding step and repeats normally have the couples name’s, their wedding date and their initials. Normally the overall effect of the wall is achieved on account of the typography. When a couple now approaches us when producing the wall I either use the design elements provided by them or direct them to a site like dafont.com where they can find a font they identify with. We now produce at least 2 such walls a week and myself and our designer still seem to be rethinking how to achieve the kind of effect you would envision at a wedding. From having designed countless red carpet wedding backdrops I have come to conclude a couple things.

1. HAVE FUN.

Wedding’s are celebrations and the backdrops which are going to be seen in the pictures that capture the big day should reflect this.  Try to incorporate your wedding’s theme’s and don’t be shy in terms of adding elements both on and off the wall. Wedding Photo booth style step and repeats which use props often end up getting people to loosen up and get in front of the camera. On the wall the more elements you add (even if this means using the same words using different fonts and colours) generally the better. That said their is something to be said for simple and clean. In either case use lots of contrast.

2. USE LOTS OF CONTRAST

My favourite Wedding Step and repeat use simple text and logo’s in black with one element in a bright punching colour. Whether the date, names or initials there is something to be said for the overall effect that a shot of colour brings to a wall when it is contrasted against an otherwise monotone backdrop. That said, contrast in type faces, foreground and background colours, or for that matter the wall and the props used in front of it make all the difference.

3. THINK OUTSIDE OF THE BOX

You have got a huge wall. Why not fill it with something interesting, funky or funny. Consider things like: the scene of your first date, the names of your guests, words that reflect you as a couple, a pattern or game.

 

 

Red Carpet Backdrops

Red Carpet events are the hallmarks of fame and success across industry. While red carpets, black suits and beautiful dresses may make the night the right backdrop will ensure that it is remembered in style. KA MEDIA offers a full range of purchase and rental options to ensure that your red carpet event is one to remember. When deciding which red carpet backdrop combination is right for you several factors need to be considered.

For those interested in purchasing a step and repeat for their next red carpet event there are three major decisions that have to be made. (1) FRAME:  Pole and Pocket (pipe and drape) or Pop Up (expand Frame) (2) MATERIAL: Fabric or Banner and (3) SIZE: Standard single unit sizes (8′X8′, 8′X10′, 8′X12′).

Perhaps the most important factor when picking out a red carpet backdrop is selecting the length that best suits your vision. Quite often the decision is dictated by the number of people desired in a single shot. This is not as simple as figuring out how many people can stand side by side in an 8′, 10′ or 12′ frame as many photographers choose to play off the angles on the wall in order to give the shot more depth. Ultimately the bigger the better. That said, groups of 5 or less can easily be accommodated within a 8′ X 8′ red carpet step and repeat.

* it should be noted that any length of backdrop can be achieved by combining frame and using a seamless print across them. So, for instance, if someone want’s a 40′ red carpet backdrop this can be achieved by combining four 10′ backdrops and using a single seamless print across the set of frames.

Step  and Repeat Frame Options: Expand Frame or the Telescopic Frame

There are variety of step and repeat support structures available on the market. The two most popular options are the telescopic frame (a pole and pocket system) and the expand frame (an accordion like system). We by standard use the latter on account of its ease of set-up (no assembly) and the overall look and functionality of the finished product. The expand frame’s print (done on either vinyl or fabric) is attached to the frame with Velcro which allows for an end result with the frame entirely hidden in images. The telescopic frame support the print with a pocket. In addition to these systems there are also truss systems which support step and repeat print finished with grommets.

* We only offer rental options on the expand frame.

Step  and Repeat Materials: Vinyl or Fabric

The standard material application for Step and Repeats in vinyl. The premium option which is typically opted for to address issues related to transportation and glare is fabric. Both options offer a handful of advantages and vary in quality considerably depending on the specific fabric or vinyl used.

*Any length of backdrop can be achieved by combining frames and using a seamless print across them.

END CAPS: Covering the frame when shot from the side:  

End-caps are used to cover the side of the expand frame. While step and repeats are primarily designed for taking pictures in front of they nevertheless occupy large portions of your events and as such should always reflect your branding and design ideals from all angles.

DESIGN COMPONENTS:

“When ever I am photographing step and repeats I get a ton of glare of the backdrop.”

Backdrop glare is the number one cited problem that amateurs and processionals alike encounter when photographing red carpet events. If you are hosting the event there are a couple factors that should be considered to avoid this.

1) Choose the Right Backdrop Material
The first and perhaps most important is the material. If you intend on having ordinary people who cannot clean up glare after your event taking pictures in front of a step and repeat it is very important to make sure you pick the right material. The traditional choice for backdrops is banner or vinyl. Vinyl comes in various forms. Some, and at that, most are quite reflective and prone to glare. If you are using vinyl (or banner) make sure to ask for a matt vinyl material or use a company that routinely creates red carpet backdrops. That said even with this request made vinyl (especially once printed on) is still rather reflective. To entirely avoid this issue you can opt for the more expensive but glare free fabric options.

2) Consider Your Lighting conditions and ink coverage

In deciding between vinyl (prone to glare but much cheaper) and fabric (glare free but more expensive) one centrally needs to consider two things. Firstly, does your venue have decent ambient lights. Venue’s with low lightling conditions further increase the likelyhood that you will see glare in your photographs. This is becouse photographers use flashes to increase ambient lighting and flashes are what produce glare on backdrops. Better ambient lighting will mean you don’t need to worry as much about glare.

The second and equally important consideration relates to ink coverage. All backdrops are printed on banner which starts out white. The banner is itself treated so that the glare coming of it is reduced. That said, the same is not true of the ink. While “matte” the inks used in printing the banner are much more reflective. Thus if your backdrop is largely white you do not generally have to worry about glare. By contrast if your banner has a backdrop colour (for instance red or black) you should always consider using fabric. The exception is if you have a professionally photographer who cannot clean up glare after a shoot. This is the standard for most photographers but should nevertheless be assumed.

3) Pick the Right Photographer & Ask the Right Questions

Shooting red carpet backdrops can be challenging. Two questions should be considered when picking a photographer for your event. Firstly, does your photographer used remote lighting or on camera lighting. If you photographer only uses on camera lighting they will, when shooting directly at vinyl, get glare in their shots. This can be partially if not entirely avoided if they use remote flashes & diffuser/disperser that are positioned to create ambient lighting but create glare spots. Second, it is worth inquiring whether or not you photographer can remove glare post shoot. A basic knowledge of Photoshop should ensure this but it is nevertheless worth inquiring.

This article is presented by Kick Ass Media. Kick Ass Media is a large format printer that specializes in Red Carpet Backdrops.

For more information visit kamedia.ca or give us a shout at (877) 880 0326

Tension Fabric Step and Repeats are the premium choice in red carpet backdrop. With an absolutely hassle free set-up, a glare a wrinkle free backdrop fabric step and repeats are the hallmark of red carpet events, trade shows and media event. The tension fabric media wall will ensure that your graphics pop and your team stays stress free. The below fabric tension step and repeat system was put together for Start up Canada and has been a smashing success.

In addition to being glare and wave free the fabric step and repeat comes completely assembled in a single small carrying case. This makes it easy to store, easy to set-up and awesome to use.  No matter the angle, no matter the lighting, no matter the photographer you can rest assured your red carpet shots will come out with your sponsors logo’s clearly and accurately displayed on a glare free backdrop. Take the hassle, glare and headache out of your next red carpet event and choose a Fabric Expand Step and Repeat.

The hardware comes in three standard sizes (8X8, 8X10 and 8X12) and uses Velcro to support either a banner or fabric print.

 

Check out some more shots of the walls in actions:

Best of all is that these step and repeats look awesome no matter the lighting, no matter the photographer and no matter who sets them up.

This certainly cannot be said of telescopic frames, banner step and repeats or traditional vinyl step and repeat.

Why settle when you can get the best.

Check out www.kickassmediaproductions.com for more info.

Where do you find Step and Repeats:

Step and Repeats are  found  lining red carpets (called a “red carpet backdrop”), media events (called a “media wall”) and trade-shows (called a “flat pop-up frame” or “trade show backdrop”) and are  called everything from red-carpet backdrops and trade show booths to media walls.

What is a Step and Repeat:

A “step and repeat” is quite simply a pop-up or pole and pocket frame or set of frames which supports either a fabric or vinyl print which serves as a backdrop for events and photographs.

Varieties of Step and Repeats:

In the case of pop-up frames the printed backdrop is supported either with magnetic or velcro strips. By contrast, in the case of the pole and pocket frame the print is hung like a curtain with pockets on the top and in some cases side and bottom.

Step and Repeat Uses and Advantages:

While the term “step and repeat” is derived from the patterns that are printed on Step and Repeats when used at red carpet events their application far outstrips their name. Step and Repeats are effective both in terms of cost and their ability to display your copy and creative. Whether a curved or flat face, used alone or in combination with banner stands Step and Repeats will communicate your brand or idea in a clean and to the point fashion for a price that far undercuts the average cost of competitive products. This reputation has earned them the place of industry standard and go to choice for trade show displays, media walls, photo-displays and red carpet backdrops.

Step and Repeat Toronto is now Canada Wide.

For more information including how to video’s see our main site: step and repeats

 

Ever wonder how vinyl prints photograph at night? Our team set to the streets to test out our real red carpet Step and Repeats on the streets.

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Step and Repeats are a sure way to make your event pop. Whether at night, inside, outside or in the rain a step and repeat will bring the red carpet flare that your event craves for.

Want a bold Step and Repeat design? Give us a call or visit Stepandrepeat.ca

 

 

If you are looking for Step & Repeat Design Examples check out these Step and Repeat Examples.

OPEN A NEW DOCUMENT IN ILLUSTRATOR:

Because Step and Repeats are such large format productions it is easiest to work in Illustrator and preferable to work with artwork that is formatted as a vector file . Preferably .ai, png or .pdf. This will mean that your documents stay small and can be scalled to any size without compromising print quality.

* I use Adobe Illustrator CS4 but the same principles with also apply in CS3 or CS5 or any other equavalent design program!

The process starts with opening a new document and setting your artboard size, number and name.

(1) The basic document sizes are as follows:

  • 8′ by 8′ is 88.5 in Heigh by 88.5 in wide
  • 8′ by 10′ is 88.5 in Heigh by 118.5 in wide

(2) You will only require one art-board

(3) I try to follow the following format when naming a document:

  • Company Product (dimensions finish) proof number
  • ie. PictonBIA StepandRepeat (88.5×88.5 w.velcro)1

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You don’t need to be a rich bride to have a professional red carpet step and repeat at your wedding! With rental and purchase options for under $500 dollars you can be sure even the most modest of affairs can have that red carpet feel to them.

Watch for a KA Media Step and Repeat being used on an episode of Rich Groom Poor Groom on the Slice network.

http://www.slice.ca/Shows/ShowsPage.aspx?Root_Title_ID=258849

www.slice.ca 

Our Wedding Step and Repeats are a great way to add that extra something to make your special days that much more memorable.

The above print is part of our full rental option which for under $400 for the print and frame you can be sure you will have money left over for married life.

Wedding Step and Repeats are available both to rent or purchase. For more details on our Wedding Step and Repeats visit  stepandrepeat.ca/

As Simple as Pull, Pop and Unroll

Ever wonder how real red carpet Step and Repeats are setup? The answer with an Expand Step and Repeat Frame is quite easily.

With the expand step and repeat frame step setups are as simple as:

(1) Pulling the Step and Repeat frame apart

(2) Popping the hinges together and

(3) Unrolling the banner!

Our Step and Repeats are simple to set up and will leave you with lots of  time to worry about what really matters at your next red carpet.

Intrested in a bold Step and Repeat design? Give us a shout or visit Stepandrepeat

Step and Repeat Toronto is now Canada Wide.

If you are shy about using bold backgrounds and unusual logo sizes this Step and Repeat should bolster you confidence.
Finished in fabric this 8′ by 8′ fabric step and repeat backdrop was an absolute hit with the client.
Enjoy.

Intrested in a bold Step and Repeat design? Give us a shout or visit Stepandrepeat.ca