As a company we, as it were, fell into doing Red Carpet themed Step and Repeats for wedding’s on account of requests for them. Step and Repeats normally are covered in corporate logo’s and as such it is rather strange from a design perspective to switch to a much more intimate gear. Wedding step and repeats normally have the couples name’s, their wedding date and their initials. Normally the overall effect of the wall is achieved on account of the typography. When a couple now approaches us when producing the wall I either use the design elements provided by them or direct them to a site like dafont.com where they can find a font they identify with. We now produce at least 2 such walls a week and myself and our designer still seem to be rethinking how to achieve the kind of effect you would envision at a wedding. From having designed countless red carpet wedding backdrops I have come to conclude a couple things.
1. HAVE FUN.
Wedding’s are celebrations and the backdrops which are going to be seen in the pictures that capture the big day should reflect this. Try to incorporate your wedding’s theme’s and don’t be shy in terms of adding elements both on and off the wall. Wedding Photo booth style step and repeats which use props often end up getting people to loosen up and get in front of the camera. On the wall the more elements you add (even if this means using the same words using different fonts and colours) generally the better. That said their is something to be said for simple and clean. In either case use lots of contrast.
2. USE LOTS OF CONTRAST
My favourite Wedding Step and repeat use simple text and logo’s in black with one element in a bright punching colour. Whether the date, names or initials there is something to be said for the overall effect that a shot of colour brings to a wall when it is contrasted against an otherwise monotone backdrop. That said, contrast in type faces, foreground and background colours, or for that matter the wall and the props used in front of it make all the difference.
3. THINK OUTSIDE OF THE BOX
You have got a huge wall. Why not fill it with something interesting, funky or funny. Consider things like: the scene of your first date, the names of your guests, words that reflect you as a couple, a pattern or game.